![]() ![]() It paid off as the streamer’s K-dramas’ US viewership has jumped over 200% between 20, culminating in the Squid Game breakthrough. The Squid Game’s success caps a concerted effort as Netflix has been actively ramping up Korean originals. Netflix and Amazon have gone toe-to-toe in India, which is considered a top growth opportunity given its size, and Amazon Studios has been gaining on Netflix in Latin America. ![]() ![]() Netflix, Amazon Studios and Apple TV+ have all been aggressive in their expansion into local language originals, recently joined by other streamers that are going global, including Disney+. Their internationalization strategy isn’t easy, and they’re making it work. and Ted Sarandos and the team at get it right so often. Halle Berry Strikes Multi-Picture Deal With Netflix As Directorial Debut 'Bruised' Hits #1 In U.S.
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